The plus size clothing market has seen rapid growth in recent years, fueled by rising demand from plus size women looking for fashionable and well-fitting clothing options. As more women wear larger sizes, the industry has responded with better style choices and more brands catering to this demographic. This presents a lucrative investment opportunity in the e-commerce space.
Market size and growth trends show ample room for new online entrants
The global plus size womenswear market was valued at over $332 billion in 2020 and is projected to grow at a CAGR of 5.4% from 2021-2026. North America and Europe dominate with over 75% market share currently. However, the Asia Pacific region is expected to see the fastest growth in the next few years as fashion consciousness and average clothing sizes increase.
Consumers crave specialization that is lacking in current offerings
While mass market brands and retailers have expanded plus size collections, there are still unmet needs in areas like workwear, activewear, luxury and occasion wear. This creates an opportunity for specialized e-commerce sites that understand these niches and curate products accordingly.
The growth trends and consumer demand make plus size womenswear, especially specialty categories sold online, an attractive investment area for the foreseeable future.