Venture capital firms are professional investment organizations that provide funds to startup companies and small businesses with perceived long-term growth potential. As one of the most active investors, venture capital firms need to have proven investment strategies and rigorous evaluation criteria when selecting investment projects. There are several key factors venture capital firms would assess when making investment decisions according to the provided context.

Investment in innovative projects with growth prospects
The article about top VC firm USV’s investment portfolio shows that they favor innovative startups with strong growth potential in emerging fields like mobile internet, AI, Bitcoin etc. For example, USV invested in Kickstarter in 2009 when crowdfunding was still a novel concept; it also bet on Coinbase in 2012 as one of the first institutional investors in the cryptocurrency space. The article suggests USV tends to identify nascent trends and invest early in category leaders. Their investment appetite for high-risk, high-return opportunities reflects the general risk profile of venture capital firms.
Focus on capable founding teams
In addition to innovative ideas, execution capability is key for a startup’s success. That’s why venture capital firms emphasize assessing the strength of founding teams during the due diligence process. According to the USV portfolio analysis, many of its investments went to serial entrepreneurs with successful track records, such as the founders of Twitter, Tumblr and Foursquare. The team’s experience, technical expertise, industry connections and leadership skills are important evaluation criteria. Capable teams increase the likelihood of turning innovative ideas into viable businesses and generating outsized returns for investors.
Preference for scalable business models
Unlike traditional small businesses, venture capital-backed startups focus on building scalable companies that can grow rapidly with limited incremental capital. Many of USV’s investments like Twitter, Kickstarter and Coinbase have leveraged the power of online platforms and network effects to achieve exponential growth quickly. Other VC firms also favor startups with business models that have potential to scale globally and consolidate market share rapidly with capital injections in the early stages. The scalability enables startups to become industry leaders and translate growth into profits for investors.
Exits and return prospects
While investing in high-risk startups, venture capital firms need to have a clear path towards lucrative exits that can deliver outsized returns. According to the USV analysis, the firm has exited from 31 investments through IPOs, mergers and acquisitions. Top-tier VC firms aim for 5-10x return multiples within 5-7 years through favorable exits. Besides financial returns, successful exits also establish a VC firm’s reputation and enable raising larger successor funds. Therefore, venture capital firms rigorously evaluate potential exit channels and return prospects before investing.
Venture capital firms invest based on rigorous criteria like growth potential, team capabilities, scalability and exit prospects when selecting startups. The analysis of USV’s portfolio reflects these key considerations that drive investment decisions and strategies for VC firms to achieve superior returns.