The media industry saw major changes and investments in 2020. As consumption habits shift and new streaming platforms emerge, investment firms are looking closely at opportunities. This article will summarize the key media investment firms in 2020 and outline the major trends driving decisions.
Top firms by media investments
According to data aggregated in late 2020, some of the top media investment firms by total dollars invested included The Carlyle Group, KKR & Co., Apollo Global Management, Blackstone, and TPG Capital. Much of their investment went into new media platforms and production companies to capitalize on changing viewer habits.
Investment trends and factors
Investment firms in 2020 focused funds on platforms offering original streaming content as traditional networks face declines. Firms also targeted digital media, production resources, and intellectual property. Decisions were driven by the rise of at-home entertainment and accelerating shifts by younger generations to on-demand and digital content.
Outlook for 2021 and beyond
Looking ahead, analysts expect investment firms will continue targeting streaming platforms and modern content producers. More investment is likely in digital infrastructures and tools for direct-to-consumer models and personalized offerings powered by data and AI. Production technologies enabling scalability will also see rising interest.
In 2020 major media investment centered around streaming platforms and modern content engines to cater to changing viewing habits. Leading firms focused funds on original content producers, digital media technologies, and intellectual property. The trends point to continued targeting of next-generation entertainment models in 2021 and 2022.