The top down investment approach is a method investors use to select securities based on macroeconomic trends and analysis. This method evaluates the overall economy and markets before choosing specific industries and companies to invest in. Using top down investment on business stocks starts with analyzing economic factors like GDP, interest rates and unemployment. After determining the macro outlook, investors pick attractive sectors and then suitable companies within those industries. This article will give an introduction on applying top down investing when selecting business stocks to add to a portfolio.

Top down approach analyzes macro factors first when investing in stocks
The key philosophy behind top down investing is starting with big picture analytics before drilling down into specifics. When using this approach to select business stocks, the investor first studies macroeconomic and market trends. Important indicators to research include GDP growth, inflation, interest rates and employment levels. This data gives a sense of the overall health of the economy. If the macro signs point towards continued expansion, sectors like technology and consumer discretionary stocks may be attractive areas to then analyze. If the outlook is bleaker, defensive sectors like utilities and consumer staples might be preferable for investment.
Next step is picking industries based on top down macro views
After forming a macroeconomic thesis, the top down investor narrows focus towards specific stock market sectors. For example, if GDP growth is projected to accelerate, cyclical industries like industrials, materials and financials will likely benefit. Within defensive staples sectors, assessing trends in commodity prices can signal which areas look more appealing. Picking the industries primed to outperform requires determining which macro factors will drive returns, and then selecting sectors poised to capture those tailwinds. Individual companies are not yet considered when making these tactical sector allocation decisions based on top down themes.
Final step in top down stock investing is selecting companies
With favorable sectors identified through top down analysis, the final step is picking individual stocks within the promising industries. Company-specific attributes like financial ratios, management quality, competitive position and valuation are assessed. For a materials stock, important metrics could include low production costs, rising profit margins and surging exposure to regions with strong construction demand. Qualitative aspects like an industry-leading management team would also be positive. The goal is finding companies with distinct advantages that can thrive in the sectors expected to benefit from macroeconomic tailwinds. Diversification through stock selection can further manage company-specific risks.
The top down investment approach provides a macro-focused framework for investing in business stocks. By studying economic factors, identifying promising sectors and finally selecting well-positioned companies, investors can structure a stock portfolio to capitalize on big picture trends. This top down methodology helps set the stage for stock returns through careful targeting of industries and companies aligned with the macroeconomic environment.