When it comes to luxury watches, Rolex is undoubtedly one of the most prestigious and sought-after brands. Not only do Rolex watches exude timeless elegance and impeccable craftsmanship, certain models also have excellent potential as investments. For watch collectors and investors, identifying the best Rolex watches to invest in is key to maximizing returns. Here are 5 of the top Rolex models that retain or gain value over time.
Rolex Submariner – Most Iconic Divers Watch
The Rolex Submariner is arguably the most iconic and recognizable luxury dive watch. Launched in 1953, the Submariner set the standard for diver’s watches with its 300m water resistance and unidirectional rotating bezel. Early vintage Submariner models like the reference 5512 and 5513 are highly coveted by collectors and have seen values skyrocket in recent years. Thanks to its classic style and versatile look, the Rolex Submariner retains value exceptionally well across both vintage and modern references.
Rolex Daytona – Top Choice for Motorsports Enthusiasts
Initially created for race car drivers in 1963, the Rolex Daytona embodies speed and performance. Models like the vintage Paul Newman Daytona command astronomically high prices at auction due to rarity and collectability. More recent stainless steel Daytona models are also known to hold and gain value rapidly on the secondary market. With chronograph complications and tachymeter bezels tailored to track elapsed time, the Rolex Daytona is beloved by motorsports fans and watch collectors alike.
Rolex GMT-Master II – Ideal for Frequent Travelers
Designed in collaboration with Pan American Airways in the 1950s, the Rolex GMT-Master was one of the first dual time zone watches. The GMT-Master II built on this legacy as an iconic aviation watch and a tool watch for globetrotters. Some unique attributes like the bi-color bezels on the ‘Pepsi’ and ‘Coke’ GMTs also make them highly sought after. From sporty and durable stainless steel models to precious metal versions, the Rolex GMT retains value across a wide range of references.
Rolex Datejust – Timeless and Versatile Luxury Watch
As Rolex’s flagship model, the Datejust embodies refined luxury in a classic and understated package. It was the first wristwatch to display the date when it was introduced in 1945. The Datejust comes in a extensive range of sizes, materials, dials and bezels, appealing to diverse tastes. While not as investment-oriented as sport models, the Datejust holds value well thanks to its enduring popularity and versatility as an elegant everyday watch.
Rolex Explorer II – Rugged Outdoor Watch
Originally created for cave explorers, the Rolex Explorer II is built for adventure and the outdoors. Models like the Reference 16570 feature a distinctive orange 24-hour hand and an additional 24-hour marked bezel. Designed to be legible and durable, the Explorer II is the ideal companion for expeditions. As a more niche Rolex sports watch, the Explorer II offers strong investment potential especially for rare vintage references in good condition.
For watch investors and collectors looking for Rolex models that retain value well or appreciate over time, the Submariner, Daytona, GMT-Master II, Datejust and Explorer II are top recommendations. Their enduring popularity, rich history, high-quality craftsmanship and iconic aesthetics make them sound investments.