The Sims investing strategy is a time-tested approach to investing that can help ordinary investors achieve solid long-term returns. Developed by American economist and professor James Sims, it emphasizes minimizing costs, diversifying broadly, and letting your investments compound over time. At its core, the Sims strategy is about building wealth slowly and steadily rather than chasing quick profits. By following a few simple principles, everyday investors can put themselves on the path to long-term investing success. In this article, we’ll explore the key tenets of the Sims investing strategy and show why it’s stood the test of time.

Focus on minimizing investment costs
A key principle of the Sims investing strategy is to minimize costs in order to maximize long-term returns. This means avoiding high fees and commissions that can eat into returns over time. Sims advises using low-cost index funds and ETFs instead of more expensive actively managed mutual funds. He also emphasizes the importance of minimizing taxes through smart practices like tax-loss harvesting and holding investments in tax-advantaged accounts. By keeping costs low, investors get to keep more of their returns and compound that advantage over decades.
Diversify broadly with index funds
The Sims strategy calls for broad diversification across different asset classes to reduce risk. Rather than stock picking, Sims recommends owning index funds that track entire markets both domestically and globally. This provides exposure to thousands of securities in one low-cost fund and prevents investors from putting all their eggs in one basket. Sims suggests holding a globally diversified portfolio of stocks and bonds based on one’s risk tolerance and time horizon. Rebalancing periodically keeps the asset allocation on track despite market fluctuations. With broad diversification, investors can ride out short-term volatility to achieve market-like returns in the long run.
Take a long-term perspective
Central to the Sims strategy is taking a patient, long-term approach to investing. Sims argues that short-term timing is futile and that investors should stay the course through ups and downs. By developing a buy-and-hold philosophy focused on long time horizons, investors can avoid the pitfalls of trying to outguess the market. Compounding works wonders over decades, turning modest gains into meaningful wealth. Adhering to a long-term perspective also prevents investors from panicking and selling during periodic downturns. As Sims puts it: “Investing is a marathon, not a sprint.” Keeping long-term goals in focus allows investors to benefit from the full growth potential equity markets offer.
With its simple principles of minimizing costs, diversifying broadly, and taking a long-term view, the Sims investing strategy offers an effective blueprint for individual investors to build wealth over time. By steering clear of complex tactics, it presents a realistic path to market-like returns that anyone can follow.