With the rapid development of mobile internet and social media, photography has become an indispensable part of people’s lives. As an artistic industry, photography also has huge commercial values and investment opportunities. This article analyzes the business models and profit models of photography industry, and provides suggestions on how to invest in this field.
Stock investment targets in photography industry
The digital photography equipments like cameras, lenses, lighting devices, editing softwares all have potential stock investment targets. Leading companies such as Canon, Nikon, Adobe, DJIA are good options. We can also invest in some internet and social media platforms which rely heavily on images and benefit from the photography trends, like Instagram, Pinterest, Shutterstock etc.
Direct investing in photography studios
Many professional photography studios have good profit margin but lack of funding and management capabilities. We can invest in those studios directly and help them upgrade overall service quality and improve business operations. The investment return comes from the rising revenue and valuation of photography studios.
Investing in photography education
There is increasing demand for professional photography education. We can invest in building photography schools, training programs or online education platforms. The teaching of photography skills and industry insights will bring sustainable revenue and profits.
In conclusion, the photography industry has huge potential for investment and entrepreneurship. We need to analyze the industrial trends, business models , find the right targets and help them maximize productivity.