As an important investment institution, peak 6 investments has made many achievements in exploring emerging industries. With abundant funds and rich industry experience, peak 6 investments has invested in many fields such as esports and traditional sports. By introducing talents from traditional industries, peak 6 investments has activated the business of old esports clubs and traditional sports clubs. In addition, peak 6 investments is also actively deploying in the field of artificial intelligence. Multiple investments show peak 6 investments’ determination to explore emerging industries.
With rich traditional sports industry experience, peak 6 investments helped improve the business income of EG esports club
EG is a veteran esports club established in Canada in 1999. However, EG had been unknown for a long time and was hit hard when its parent company Good Game Agency withdrew its capital at the end of 2016. After the withdrawal, EG became a club completely operated by players. In May 2019, peak 6 investments acquired EG and sent strategic capital department staff Nicole LaPointe Jameson to serve as CEO of EG club. Although LaPointe Jameson had no experience in the esports industry, she quickly reshaped the brand image of EG club’s teams in the following year. In terms of business cooperation, LaPointe Jameson also made some breakthroughs compared with previous years, with two cooperations in 2020. At the end of 2020, peak 6 investments hired Michael Fudzinski, former Red Bull executive, as Chief Revenue Officer to enhance EG’s global partnership relations, marketing, events and communications. Fudzinski has worked in traditional sports fields such as ESPN and the Olympic Committee, and has accumulated extensive connections and resources during his work at Red Bull. Although Fudzinski did not have any experience in the esports industry, EG club obtained sponsorship from 9 brands such as TUMI in the year after he took office. Many of these brands were frequent sponsors of traditional sports before. With the help of Fudzinski, EG successfully became TUMI’s first esports cooperation partner. In addition, in July 2021, Fudzinski facilitated cooperation between EG and Premier League club Wolves. The introduction of traditional sports talents has undoubtedly made a significant contribution to improving the club’s business income.
Leveraging the resources of traditional sports, peak 6 investments expanded EG’s business map
In addition to obtaining a lot of business sponsorship, peak 6 investments also expanded EG’s business map by leveraging the resources of traditional sports after introducing traditional sports talents. At the end of 2021 and early 2022, EG appointed multiple executives to develop businesses such as entertainment, cooperation, content, and sales. The resources of traditional sports not only help improve business cooperation and expand user groups, but also help clubs learn marketing methods in traditional sports. What’s more, talents in the traditional sports industry can attract enterprises that have been interested in investing in esports to join the esports industry, which is undoubtedly a win-win situation for both parties. Although EG has made great progress in business, whether the veteran esports club can go further still needs to be observed.
Deploying in artificial intelligence, peak 6 investments plans to invest $1 billion in generative AI
In addition to sports, peak 6 investments is also actively deploying in artificial intelligence. According to media reports, PwC plans to invest $1 billion in generative AI technology for its US operations over the next three years, in cooperation with Microsoft and OpenAI, the parent company of ChatGPT, to automate various aspects of its tax, audit and consulting services. PwC said the multi-year investment plan includes funding to recruit more AI-related employees and train existing employees in AI capabilities, while targeting potential acquisitions of AI software manufacturers. The substantial investment shows peak 6 investments’ determination to explore artificial intelligence. PwC believes that breakthroughs in generative AI technology can bring huge changes to the global economy. It is estimated that in the next 10 years, the annual global GDP growth rate may reach 7% with the help of generative AI. Like the sports field, peak 6 investments is also expected to introduce talents from the artificial intelligence industry to help its deployment in this emerging field.
With abundant funds and rich industry experience, peak 6 investments actively explores emerging industries. By introducing talents from traditional industries, peak 6 investments improves the business income of old clubs in sports and expands business maps. At the same time, peak 6 investments deploys in artificial intelligence and plans to invest $1 billion in generative AI technology. Multiple investments show peak 6 investments’ determination to tap the potential of emerging industries.