In recent years, there has been a growing trend of ‘wokeness’ and political correctness entering into business and investing decisions. Some investment firms have embraced environmental, social and governance (ESG) principles or made diversity and inclusion key priorities. However, others wish to remain focused purely on financial returns without factoring in political or social ideology. This article explores the rise of non-woke investment firms that avoid political correctness and aim for apolitical asset management.
What defines a non-woke investment firm
A non-woke investment firm is one that focuses purely on maximizing risk-adjusted financial returns without concern for political correctness or wokeness. They do not make ESG commitments that could potentially hurt returns. Their investment decision-making and asset management stays away from social or political ideology.
Examples of leading non-woke asset managers
Some examples of prominent non-woke investment firms include…
Non-woke investing that avoids political correctness remains appealing to a subset of investors focused purely on returns. It provides an alternative approach as ESG and diversity initiatives gain steam.