With the plus size clothing market growing rapidly in the US, there are great opportunities for online retailers to invest in this sector. The key trends driving growth include rising obesity rates, growing acceptance of body positivity, and increasing preference for comfortable and fashionable plus size apparel. As per industry analysis, the plus size apparel market is projected to reach $32.3 billion in the US by 2027. This article analyzes the investment potential in online plus size clothing businesses catering to the US market.
Growing obesity rates expanding target customer base
According to CDC statistics, over 40% of American adults are obese today. With obesity rates rising steadily over the past decades, the addressable market for plus size clothing brands has expanded proportionately. Investing in an online plus size clothing business allows retailers to tap into this large and growing customer demographic that traditional brands often ignore.
Increasing social acceptance driving demand
The body positivity movement has helped remove the stigma associated with plus sizes. Younger consumers especially are now demanding fashionable clothing in their size as their body confidence grows. An online model allows agile brands to respond faster to these changing social attitudes and emerging preferences of plus size customers.
Focus on comfort and style to attract investments
Today’s plus size consumers demand both comfort and style when shopping for clothes online. Investors should evaluate brands on their ability to offer the latest fashion trends tailored specifically for fuller figures. Using high quality fabrics that allow stretch and airflow is also important.
Leverage social media for marketing plus size clothing
An online go-to-market works well for body positive apparel brands given the visual nature of social media. Creating a strong social media presence and influencer network helps promote a modern, progressive brand image that resonates with digitally savvy plus size shoppers.
With growing social acceptance of different body types and rising obesity levels, the plus size apparel market offers attractive investment opportunities, especially for online retailers. Positioning brands as inclusive, body positive and fashion forward is key to success.