When starting a real estate investment business, one of the first steps is to form a limited liability company (LLC). The LLC name you choose can significantly impact your brand and success. There are several important factors to consider when naming an investment property LLC. Some key considerations include choosing a name that properly conveys your business offerings, is memorable and catchy, checks any legal restrictions, and is available for registration. This article provides tips on how to select an effective LLC name for your real estate investment company.
Convey your business offerings
The LLC name should communicate the core services and properties your company provides. For example, if your LLC purchases, manages and rents out residential properties, include keywords like ‘Homes’, ‘Rentals’ or ‘Apartments’ in the name. For commercial real estate investing, incorporate terms such as ‘Commercial’, ‘Office’ or ‘Retail’. Geographic region is also important to convey, so add your city or state. Some examples are ‘Austin Retail Properties LLC’ or ‘Florida Beach Home Rentals LLC’.
Make it memorable and catchy
A creative, unique and catchy name will be easier for people to remember. You can incorporate alliterations, rhymes, rhythms or distinct words. For instance, ‘Property Pros LLC’ uses alliteration. ‘Blue Ocean Properties LLC’ has a nice ring to it. Steer clear of overly complex or hard to pronounce names. Also avoid generic names like ‘Realty LLC’ or ‘Investments LLC’ that are overused.
Check for legal name restrictions
Most states prohibit LLC names that could mislead or confuse consumers. You’ll want to ensure your investment property LLC name doesn’t include restricted terms that imply your company is affiliated with a government agency or other entity when it’s not. Restricted words can include ‘trust’, ‘bank’, ‘incorporated’, ‘college’ and more. Also search to see if your desired LLC name is already being used in your state.
Verify name availability
Before officially registering your LLC, confirm the name is available in your state. Search your Secretary of State’s business database for any identical or very similar names already taken. Even if slightly different, pronounced the same way could cause issues. Also check domain name availability to secure matching website URLs. Filing the Articles of Organization and registering your LLC establishes the exclusive legal rights to use that business name.
Choosing the right investment property LLC name involves brainstorming creative names that communicate your real estate offerings, checking for legal name restrictions and availability, and registering quickly once deciding on the perfect name for your brand.