With the rise of visual-first content, using images and graphics in investment articles has become an important strategy to capture reader attention. PNG images allow transparency and are ideal for logos, icons and diagrams. When used appropriately, png images can aid comprehension, make complex topics more accessible, and boost social shares. This article explores best practices for leveraging png images to create appealing, informative investment content.
Choose png images that support key points
Png images should directly relate to the topic at hand. For an article about stock technical analysis, graphs of historical pricing trends are relevant visuals. When explaining investment vehicles, include logos of major brands in that category. And visual metaphors like a rocket launching work well for topics like growth investing. Avoid generic stock photos that don’t connect to the specifics. With purposeful selections, images can make concepts more memorable.
Use visuals to compare and contrast
Comparisons are a great opportunity to use complementary png images. If analyzing active versus passive investing, include side-by-side graphics contrasting their philosophies and performance. A visual debate between value and growth investing styles also engages readers. Icons representing real estate, gold and bonds help illustrate asset allocation strategies. Juxtaposing appropriate images drives home your point and breaks up blocks of text.
Simplify complex ideas with diagrams
Concepts like modern portfolio theory or options trading involve advanced financial concepts. An accompanying diagram created with png images helps readers grasp the key mechanisms and relationships. Visual learners in particular benefit from seeing financial workflows and formulas depicted graphically. Aim for simple, uncluttered illustrations that isolate and explain the most essential components.
Design appealing headers and footers
The header and footer of an article offer prime real estate for png images to captivate readers. An investing theme or icon makes a distinct header. Footers can include thumbnail headshots of the authors or a stylized image reiterating the main topic. Just ensure branding images don’t distract from the body content. Brief text also helps orient readers to their purpose and connection to the article.
Enhance social media sharing
Online articles live or die by social media, so optimizing shareability matters. That means having a compelling thumbnail image, which PNGs are ideal for. The thumbnail should represent the essence of the content to entice clicks. Bright colors and simple concepts tend to work best. Readers will be more inclined to share content that catches their eye in crowded social feeds.
Png images require thoughtful integration to boost investment content. When used strategically, they can aid comprehension, highlight comparisons, and create more shareable articles. Just ensure every visual choice directly relates to and enhances the discussion.