With the popularity of mobile internet and smartphones, investing in amazon store app has become a new trend for investors. As one of the largest e-commerce platforms, amazon’s app not only brings great convenience to consumers’ online shopping, but also contains huge business opportunities. This article will analyze the benefits of investing in amazon store app from multiple perspectives, and provide feasible investment strategies.
Huge user base guarantees growth potential of amazon store app
As of 2022, Amazon had over 200 million Prime members worldwide. This huge user base ensures the continuous growth space for amazon store app. With more new features and better user experience added, the number of downloads and active users of amazon app will maintain rapid growth. Therefore, investing in the development and promotion of amazon app will tap into its vast pool of potential users.
Mobile shopping trend drives revenue growth of amazon app
With the popularity of mobile internet, consumers’ shopping habits have shifted from web to mobile. According to eMarketer, mobile commerce sales accounted for 72.9% of e-commerce sales in the U.S. in 2020. As the dominant e-commerce platform, over 50% of Amazon’s e-commerce sales came from its mobile app. The robust growth of mobile shopping will continue to fuel the revenue growth of amazon store app.
Fulfillment infrastructure ensures smooth operation of amazon store app
The powerful fulfillment infrastructure built by Amazon ensures quick and smooth delivery for orders placed on its app. With over 175 fulfillment centers worldwide, Amazon can deliver products to customers within 1-2 days on average. The seamless connectivity between front-end app and back-end fulfillment system creates great user experience and retains mobile app users.
Personalized recommendation boosts purchase conversion on amazon app
Based on big data and AI technology, Amazon continues to enhance personalized recommendation in its app. The recommendation feed displays products catering to each user’s preference, effectively converts visits into purchases. In 2020, recommendation feed contributed to over 35% of Amazon’s e-commerce sales. As recommendation accuracy increases, so will the sales and profits brought by amazon store app.
In summary, the huge user base, robust mobile shopping trend, efficient fulfillment system and personalized recommendation make investing in amazon store app highly promising. Investors may participate through Amazon’s stock, or invest in mobile e-commerce enabling solutions like app store optimization and mobile marketing.