With the rapid development of mobile internet, investing in potential mobile apps has become a new hot spot for investors. Phoenix app refers to those startup apps that have the potential to grow exponentially like a phoenix. As an emerging investment target, investing in phoenix app requires investors to have a keen insight. This article will provide tips on how to invest in phoenix apps.
Conduct in-depth research on the phoenix app’s team and product strategy
Before investing in a phoenix app, investors need to do thorough research on the app development team, especially the CEO and core technical team members. Their experience, expertise and commitment are crucial for the app’s success. Besides studying the team, investors should carefully examine the app’s features, target users, market positioning, marketing strategy and monetization model. A phoenix app must solve real user pain points and have a well-thought-out growth plan.
Evaluate the market potential of the phoenix app industry
Rather than investing in a hot industry blindly, investors should assess the market potential of the app’s industry objectively. They need to study market trends, growth drivers, opportunities and challenges faced by the industry. For example, live streaming and short video apps became super popular in recent years based on the changing media consumption habits of young generations. Investors should spot such rising trends early.
Identify truly innovative phoenix apps with competitive advantages
Many phoenix apps quickly gain popularity by learning from predecessors and making small innovations, but they cannot build lasting competitive edges in this copycat market environment. Investors need to single out those truly innovative apps that can create new markets or disrupt the traditional industry rules with revolutionary technologies or business models.
Carefully select phoenix apps with long-term monetization potentials
Gaining users rapidly is not equal to earning money steadily in the long run. Investors cannot be lured by the skyrocketing user growth of some virally popular apps. They must examine the app’s monetization model critically, and assess if the app can translate popularity into sustainable revenues, especially profitable revenues.
Diversify investments across different types of phoenix apps
There are different types of phoenix apps focusing on various functions, like social networking, e-commerce, gaming, O2O services etc. Investors should construct a diversified portfolio investing in multiple thriving verticals. For example, besides investing in short video apps, they can also consider emerging FinTech or online education platforms. Diversification helps balance risks.
To summarize, investors need to gain comprehensive understanding of the phoenix app’s team, product, market potential and monetization model. They should identify truly innovative apps with competitive edges and long-term monetization capabilities. Constructing a diversified portfolio across different verticals also helps minimize risks.