TikTok has become a hugely popular platform, especially among younger audiences. For investors and financial advisors looking to expand their reach, using relevant hashtags on TikTok provides an opportunity to connect with new communities interested in investing topics. When creating investing-related content on TikTok, including hashtags like #investing, #stocks, #trading, and #finance can help videos be discovered by users browsing those topics. Tailoring hashtags to more specific investing niches can further target relevant audiences. Being strategic with hashtags is key since they directly impact how many views and engagement a TikTok video receives.
Research Popular Investing Hashtags
Spend time identifying popular investing hashtags by browsing videos in your niche and seeing which hashtags are commonly used. The most popular ones will have billions or even tens of billions of views. Look for opportunities to get your content in front of those high-interest hashtags. You can also search hashtags directly to gauge popularity.
Use Relevant Niche Hashtags
General tags like #investing will be very competitive. Focus on niche hashtags tailored to your specific content for better discoverability. For example, #dividendinvesting, #realestateinvesting, #stockmarket. Get specific instead of only using broad tags.
Combine Popular and Niche Hashtags
Use a mix of broadly popular investing hashtags along with more targeted niche hashtags. This allows you to reach the biggest audiences interested in investing while also better ranking for your specific niche.
Hashtags are critical for discovery on TikTok. Researching popular and relevant niche investing hashtags, then strategically combining them based on your content, provides the best opportunity to reach target audiences interested in your niche.