With the rise of sneaker culture and streetwear brands, investing in shoes, especially limited edition sneakers, has become an attractive option for many investors. shoes are now viewed not just as footwear, but as collectible assets with the potential for high returns. However, investing in shoes requires research and an understanding of the shoe resale market. This article will provide tips on how to invest in shoes based on discussions on Reddit.
Look for limited edition and exclusive shoes
One of the most important tips from Reddit discussions is to look for limited edition, exclusive shoes that are produced in small quantities. These include special collaborations between sneaker brands and designers, shoes released only in certain cities or events, or numbered pairs. Examples include Adidas Yeezy sneakers designed by Kanye West, Air Jordans, and Nike SB Dunks. The rarity drives up demand and resale value for these shoes.
Focus on shoes with cultural significance
Shoes that represent a cultural moment or have a story behind them tend to have higher investor appeal. For instance, the Air Jordan 1 Chicago colorway will always be in demand because they were the first signature shoes worn by Michael Jordan. Similarly, Dunk SB Low Staple Pigeons have a backstory connecting them to NYC street culture. Understanding the cultural context and stories behind shoes can help identify ones that will remain relevant.
Buy shoes in original packaging
Shoes in their original packaging, also called ‘Deadstock’, can fetch much higher prices than used pairs. Deadstock shoes are brand new, unworn, with the original box and tags intact. As shoes get worn, their condition drops along with resale value. Investors advise buying multiple pairs of deadstock shoes to hold for the long term.
Time entry into the market
Reddit users recommend buying shoes at retail when they initially release rather than waiting and paying resale later. Timing the market and grabbing limited shoes early is key. For instance, the resell price for Travis Scott x Air Jordan 1s jumped from around $500 pre-release to over $2000 shortly after the drop. Entering the market at the right time allows maximizing profit.
Store shoes properly to maintain condition
Shoes should be stored properly in a climate-controlled space away from direct sunlight to preserve condition. Pack shoes in original boxes with arch support, stuff with newspaper or shoe trees to retain shape. Temperature and humidity control prevents shoes from drying out. Proper storage preserves condition and prevents soiling, creases and falling apart.
Investing in shoes, especially limited edition sneakers, requires an understanding of shoe culture and marketplace dynamics. Key tips from Reddit include targeting exclusive drops, focusing on culturally significant models, buying deadstock pairs, timing the market right, and storing shoes to maintain condition. With the right strategy, there is good potential to profit from investing in high-demand shoes.