Direct mail marketing has been around for decades as an effective way for companies to reach new customers. With proper targeting and creative messaging, direct mail can generate strong returns. However, in the digital age, marketers must carefully calculate the return on investment (ROI) of direct mail campaigns…
Key Metrics for Calculating Direct Mail ROI
The direct mail ROI formula calculates profit generated from a campaign against costs. Marketers should track responses, sales revenue, expenses for design, printing and mailing to derive ROI…
Tips to Improve Direct Mail ROI
There are several best practices to optimize direct mail ROI: personalization, segmentation, testing, design, timing and integration with digital channels…
By setting proper campaign objectives, tracking key metrics and continually optimizing based on results, marketers can generate positive ROI from direct mail campaigns.