Raising investment for a new business can be challenging. Knowing how to effectively ask investors for funding and answer their questions is key. This article provides tips and example responses for startup founders looking to secure financing.

Understanding investors’ concerns when evaluating startups
Investors want to see that you have a solid business plan, strong team, and large market opportunity. Be prepared to address concerns around competition, projections, and exit strategy. Use data, examples, and specifics when responding.
Crafting a compelling investment pitch
Your pitch should clearly convey your value proposition, product features, go-to-market strategy, and use of funds. Practice your pitch and anticipate likely questions. Highlight major milestones achieved and traction gained.
Securing business investment requires preparation and polish. Know your business plan thoroughly and craft thoughtful responses to investors’ questions around key issues like market viability, competitive threats, and realistic expansion plans.