FLEx, or Fidelity Flex, refers to the investment solutions and experiences offered by Fidelity Investments, one of the world’s largest asset managers. With over $4 trillion in assets under management, Fidelity is a leader in actively managed mutual funds as well as index funds and ETFs. However, what really sets Fidelity apart is its focus on technology and innovation to create superior investment products, user experiences, and flexibility for clients. FLEx allows investors to customize their portfolio, trading, data, and insights based on personal preferences. This has revolutionized the client journey and made Fidelity a pioneer in areas like automated financial advisors, wearable investing apps, and crypto asset management. By leveraging FLEx, investors now have more control and flexibility than ever before over their financial lives.
Fidelity prioritizes client-centricity and self-service with FLEx
A key advantage of FLEx is enabling investors to have more control and flexibility over their investments. Fidelity introduced features like Fidelity MyMoney to provide a unified view of banking, bill pay, investing, and more in one secure online dashboard. The Fidelity Go automated advisor allows investors to set personalized goals like saving for college or retirement. Then the algorithm provides automated portfolio management, rebalancing, and reallocation over time. For active traders, Fidelity offers powerful screeners, charting, risk analytics, and even direct access to over 100 market centers for superior trade execution. Investors can also access educational content, retirement and tax planning tools, and live support when needed. By moving to digital platforms and self-service, FLEx gives clients what they want – more transparency, convenience, and ability to manage their finances how they choose.
FLEx leverages innovative technologies like AI and digital assets
As a technology leader in financial services, Fidelity has invested heavily in breakthrough innovations to improve customer experiences. The Fidelity Center for Applied Technology (FCAT) is an R&D lab focused on bleeding edge technologies like augmented reality, blockchain, wearables, and now quantum computing. Fidelity Labs builds working prototypes of new financial apps and tools. Together, these enable features like smart digital advisors, virtual trading apps, and voice-enabled assistants. Fidelity was also an early mover in digital assets, launching Fidelity Digital Assets to provide crypto custody and trading for institutions. The company develops pioneering applications across investing, retirement, health savings, and more by integrating advanced technologies like artificial intelligence and machine learning.
FLEx evolved through decades of product and tech innovation
Fidelity’s focus on client flexibility took decades to build through constant innovation. In the 1970s and 80s, Fidelity introduced breakthrough funds like Fidelity Magellan, money market accounts, and discount brokerage – giving investors new options for returns. In the 90s, Fidelity.com brought financial services online, allowing 24/7 access from anywhere. Recent launches like zero-fee index funds, commission-free stock trading, and crypto offerings continue the legacy. On the tech side, Fidelity built proprietary systems to enable telephone transactions in the 70s, PC trading in the 80s, and mobile apps in the 2010s by leveraging the latest technologies of each era. Today, Fidelity manages over $11 trillion in total client assets and continues to rapidly enhance FLEx with new solutions.
FLEx delivers a customized, transparent client experience
The guiding focus on customer service and transparency has shaped Fidelity’s evolution. The company provides dedicated customer support, educational content and tools, and full transparency into fund holdings and performance data. Fidelity discloses all costs, fees, and commissions associated with each account, product, and transaction so clients fully understand what they pay. For qualified retirement accounts, Fidelity offers over 3,900 investment options to meet any preference. Investors can screen funds by sector, asset class, expense ratio, performance, and more to build their ideal portfolio. Overall, FLEx enables investors to customize their financial lives – from asset allocation to advisor engagement to account management. This flexible, personalized approach helps drive Fidelity’s growth and loyalty.
In summary, FLEx allows Fidelity to deliver superior flexibility and customization based on each investor’s needs and preferences. By integrating human insight and emerging technologies, Fidelity provides the transparency, convenience, and control that investors demand in order to manage their financial lives. This has established Fidelity as an innovation leader committed to transforming the client experience through quality solutions and FLEx capabilities.