Fidelity Investments is one of the largest financial services companies in the world, offering investment and retirement products and services to millions of customers. However, Fidelity faces stiff competition from several major players in the investment industry. Understanding fidelity investments competitors provides insights into the landscape of top investment firms. This article will examine major competitors to fidelity investments, including Vanguard, Charles Schwab, JPMorgan Chase, and BlackRock.

Vanguard – The Leading Index Fund Provider
Vanguard is widely viewed as Fidelity’s biggest competitor. Originally founded by John Bogle in 1975, Vanguard rose to prominence as a pioneer in index investing. Today, Vanguard manages over $7 trillion in assets and is the largest provider of index mutual funds and ETFs. Vanguard’s index funds tend to have lower expense ratios than Fidelity’s index offerings. However, Fidelity has a broader range of actively managed mutual funds. Both firms offer comprehensive financial services like retirement accounts, financial advising, banking, and college savings plans. But Vanguard’s emphasis on passive, low-cost index investing has enabled it to gain market share from Fidelity.
Charles Schwab – Significant Overlap in Products and Services
Charles Schwab is another major fidelity investments competitor. Like Fidelity, Schwab provides extensive investment products and services including stocks, ETFs, mutual funds, banking, robo-advisors, and retirement accounts like IRAs and 401(k)s. Schwab operates one of the largest discount brokerages along with an investment advisory arm. In 2019, Charles Schwab acquired TD Ameritrade to become an even larger player. While Fidelity and Schwab have significant overlap in their offerings, Schwab tends to focus more on individual investors whereas Fidelity also services institutional clients. But both cater to retail investors looking for a one-stop shop for investing and banking.
JPMorgan Chase – A Major Full Service Bank
As one of the largest banks in America, JPMorgan Chase competes with Fidelity in several areas. JPMorgan Chase Advisors offers investing services including stocks, ETFs, mutual funds, and retirement accounts. Additionally, JPMorgan Chase has its own asset and wealth management division catering to high net worth individuals. While Fidelity is primarily an investment company, JPMorgan Chase provides full service banking capabilities as well. However, JPMorgan Chase has higher account minimums and fees compared to Fidelity. But for affluent clients, JPMorgan Chase provides personalized services combined with other banking features.
BlackRock – The World’s Largest Asset Manager
BlackRock has over $10 trillion in assets under management, making it the world’s largest investment manager. Although BlackRock doesn’t operate a retail brokerage like Fidelity, it’s a dominant provider of investment products. BlackRock’s iShares ETFs compete directly against many Fidelity ETFs. Additionally, BlackRock offers institutional asset management and is a major index fund issuer. BlackRock acquired the iShares ETF business from Barclays and the ETF provider State Street Global Advisors. The scale and reach of BlackRock across institutional and retail investors makes it a formidable fidelity investments competitor.
Fidelity Investments faces stiff competition from Vanguard, Charles Schwab, JPMorgan Chase, and BlackRock. However, Fidelity still maintains an advantage in actively managed mutual funds while also growing its ETF and index fund offerings. As a diversified financial services company, Fidelity Investments competes effectively through its brand reputation, comprehensive product suite, and accessibility for retail investors.