Family offices are private wealth management firms that serve ultra-high-net-worth individuals and families. They provide a comprehensive range of services from investment management to tax planning, philanthropy advice, and concierge services. Family office advisers play a pivotal role in managing the financial affairs of wealthy families. Their key responsibilities include developing investment strategies, implementing portfolio allocation, selecting external managers, and regularly reporting on performance. This article will explore the core duties and obligations of family office advisers and how they cater to the unique needs of their selective clientele.

Crafting customized investment policies aligned with client goals
A primary function of family office advisers is to formulate investment policies tailored to the risk appetite, return objectives, and wealth transfer plans of the family. This requires an intimate understanding of the family’s aspirations, liquidity needs, tax considerations, and legacy intentions. Advisers collaborate with the family to design strategic asset allocation plans across various asset classes like equities, fixed income, real estate, private equity etc. They construct diversified portfolios aiming to maximize after-tax returns over the long run while controlling risk. Advisers must also regularly review investment policies and portfolios to realign with evolving client priorities and market developments.
Selecting and overseeing external investment managers
Very few family offices directly manage assets in-house. Most outsource the actual investment management to specialized external firms and managers. Family office advisers play a lead role in the manager selection process based on quantitative analysis and qualitative due diligence. They evaluate manager track records, investment philosophy, operations, and service standards before recommending potential candidates to clients. Once hired, advisers continually monitor the external managers to ensure adherence to mandates and performance objectives. Underperforming managers may be placed on watch lists or terminated. The family office provides top-level oversight of all external parties to safeguard the family’s interests.
Implementing portfolio changes and rebalancing
Family office advisers are tasked with constructing portfolios in line with the approved asset allocation and implementing investment recommendations in a prudent manner. They execute purchases and sales across asset classes to capture tactical opportunities. Advisers are also responsible for periodic portfolio rebalancing to maintain target allocations. This disciplined process forces the selling of appreciated assets and buying of undervalued assets to control risk. During periods of market volatility, family office advisers may alter asset class weightings and manager selections to better align portfolios with evolving client risk preferences.
Regular reporting on investment activities and performance
Transparent communication and comprehensive reporting is a vital accountability mechanism for family office advisers. They provide regular updates to clients on portfolio holdings, transactions, cash flows, asset allocation, and measured performance against benchmarks. Advisers produce customized reports to demonstrate how investment activities fulfilled client objectives and highlight notable portfolio developments. The consolidated performance reporting allows families to easily evaluate results across numerous accounts. Advisers also offer market insights, economic analysis, and investment ideas to keep clients informed.
Family office advisers fulfill a broad range of investment responsibilities vital to effectively managing the financial capital and legacies of ultra-high-net-worth families. Their prudent oversight and portfolio implementation, combined with specialized external managers, aim to enhance multigenerational wealth while providing tailored services.