Evergreen investing refers to a long-term investment approach that focuses on generating consistent, compound returns over many years or decades. This philosophy stands in contrast to short-term trading strategies that aim to profit from market volatility and timing. Evergreen investors believe in holding quality assets for long periods of time, allowing compounding to work its magic. Some key characteristics of evergreen investing include having a patient mindset, taking a business owner mentality, emphasizing capital preservation, and maintaining conviction during market swings. By tuning out the noise and sticking to fundamentals, evergreen investors seek to steadily build wealth over their lifetimes.

Evergreen investing emphasizes a long time horizon
Unlike traders who jump in and out of positions, evergreen investors take a long-term view that spans 5, 10, 20 years or more. They understand that great companies and assets tend to increase in value over long periods as they reinvest capital and grow earnings. With compound interest working in their favor, investors who stay invested through ups and downs allow their money to grow exponentially over time. Missing out on a few market runs by trying to time entries and exits can devastate long-term returns.
Evergreen investors focus on high-quality assets
Evergreen investors favor assets that can preserve and grow capital over time. They invest in durable, cash-generative businesses with economic moats and capable management teams. For stocks, they target industry leaders with strong brands, pricing power, cost advantages, or network effects. In real estate, they acquire properties in desirable locations. With bonds, they emphasize security with investment-grade issuers. The emphasis is on owning quality assets that will still be around in 10+ years.
Evergreen investors have conviction during volatility
Evergreen investors stick to their long-term thesis even during periods of market turmoil. They don’t get scared out of positions because of short-term underperformance. Volatility is viewed as an opportunity to add to existing holdings at better valuations. Evergreen investors know paper losses aren’t realized until they exit the investment. As long as fundamentals remain intact, they maintain conviction instead of panic selling.
Evergreen investing requires patience
The evergreen philosophy requires patience to allow compound returns to accrue over long periods. There is an acceptance that an investment may look bad for awhile before recovering. Evergreen investors have the fortitude to endure these periods, knowing they are a prerequisite for superior long-term results. The focus is kept on the end destination, not the bumps along the way.
Evergreen investing represents a long-term wealth building approach focused on high-quality assets and compound returns. By tuning out noise, maintaining conviction, and giving investments time to work, evergreen investors increase their odds of investment success.