ETFs have become increasingly popular investment vehicles for both institutional and individual investors. When building an investment portfolio, there are various ETF investing strategies to consider that can help investors achieve their financial goals. By understanding the unique attributes of ETFs such as diversification, liquidity, transparency, flexibility and tax efficiency, investors can employ strategic approaches to ETF selection and portfolio construction. Common ETF investing strategies include core-satellite investing, tactical asset allocation, smart beta strategies, thematic investing and factor-based investing. This article will explore the different methods investors utilize to effectively implement ETFs to meet their investment objectives.

Core-Satellite ETF Investing for cost-effective core exposure
The core-satellite approach utilizes low-cost, broad-based ETFs to establish core strategic exposures. Satellite holdings of specialized ETFs are then added to provide further diversification or target specific themes/factors. This method combines the benefits of passive, index tracking ETFs with active tactical overlays in a cost-effective structure. Core holdings tend to have low expense ratios, providing efficient exposure to core asset classes.
Tactical ETF Strategies based on market views
Tactical ETF strategies make deliberate allocation shifts between asset classes/sectors based on market conditions and investor views. This flexible approach aims to overweight assets expected to outperform and underweight lagging areas by utilizing the liquidity and tradability of ETFs. Tactical strategies allow investors to expresses bullish or bearish views through timely ETF selection.
Smart Beta ETF Investing targeting factors
Smart beta ETFs track alternatively weighted indices designed to capture excess returns associated with certain factors like value, momentum, volatility, quality etc. By structuring ETF methodology around these factors, smart beta strategies aim to outperform traditional market-cap weighted indices. Investors can tilt their portfolio to desired factors or multi-factor combinations using smart beta ETF products.
Thematic ETF Investing around secular trends
Thematic investing focuses on long-term transformative trends in sectors like technology, healthcare, environment etc. By identifying key themes and the companies driving change, thematically focused ETFs offer targeted exposure to structural growth trends. Assessing the long-term viability of major social, economic and technological themes allows investors to make strategic ETF allocation decisions.
Factor-based ETF Strategies targeting dimensions of returns
Factor-based ETF investing utilizes securities’ characteristics such as valuation, growth, profitability etc. to explain differences in performance. By combining multi-factor ETFs that tap into various return dimensions, investors can build diversified portfolios exposed to historically rewarded factors. A rules-based process is then used for periodic rebalancing and factor tilting to pursue outperformance over the long run.
In summary, ETFs provide the tools for investors to deploy a wide array of portfolio strategies from core-satellite allocation to tactical expressions and thematic exposures. As the ETF product spectrum continues evolving, understanding the available approaches to ETF investing enables investors to effectively utilize these versatile investment vehicles.