The discount investment strategy refers to investing in stocks that are trading at a discount to their intrinsic or book value. This strategy aims to identify undervalued stocks that have the potential to increase in price when the market corrects the undervaluation. In this article, we will explore key examples and methods for finding discounted stocks.

Using the P/E ratio to find undervalued stocks
One of the most common valuation metrics, the price-to-earnings (P/E) ratio compares a stock’s market price to its earnings per share. A low P/E ratio can indicate a stock is undervalued. Investors can screen for stocks with low P/E ratios relative to their industry peers or the broader market.
Identifying stocks trading below book value
Book value represents the company’s assets less liabilities, giving a theoretical liquidation value per share. Stocks trading significantly below book value may be distressed or underpriced. Comparing price-to-book ratios within industries can help identify the most discounted stocks.
The discount investment strategy aims to exploit market inefficiencies by identifying undervalued stocks based on valuation metrics like P/E and price-to-book ratios. Discounted stocks often have turnaround potential and can yield significant returns once repriced.