The cultural and creative industry has become a new economic growth point. However, the development of cultural enterprises is often restricted by insufficient investment and financing channels. As a new form of investment, creative investment can give full play to the role of capital and promote industrial upgrading. It can not only meet the financing needs of cultural enterprises, but also achieve good investment returns through intellectual property operations and cultural content development. The keys to developing creative investment include cultivating investment and financing institutions, exploring diverse investment models, improving relevant policies and regulations, strengthening intellectual property protection, and constructing industrial clusters.
Creative investment institutions should be developed to serve cultural enterprises
The article by Peissenberg introduces the experience of investment institutions specialized in the cultural and creative field, such as Psonerh Creative Investment, ACM Investment Bank, and Huaying Film Investment Company. These institutions are familiar with the cultural industry and can provide financing services catering to the characteristics of cultural enterprises. In addition, industry associations and government departments can guide social capital to enter the cultural investment field.
Diverse investment and financing models should be explored
As Peissenberg discusses, in addition to direct equity investment, other models like intellectual property pledge loans, cultural industry funds, securitization, and guarantee insurance can be leveraged. Financial instruments such as copyright value assessment, digital copyright transaction certificates, and OTC markets can also facilitate capital investment.
Relevant policies should be improved to encourage creative investment
The articles by Peissenberg and Zhihu user Tanta both point out that clear industry policies and regulations are crucial for attracting investment. Preferential tax policies, government guidance funds, and public-private partnerships can stimulate creative investment. Industrial parks and clusters are also needed.
Strengthening intellectual property protection is the basis
As Peissenberg highlights, intellectual property is the core asset of cultural enterprises. Improving the intellectual property protection system can help build investor confidence in the industry. Copyright registration, identification, and accurate valuation are important.
Building cultural industry clusters creates a good investment environment
As mentioned in several articles, geographical concentration of cultural enterprises forms synergy and Rallying effects, which is attractive to investors. Leading cultural enterprises should coordinate to form industrial belts and cultural zones. The government can support infrastructure construction to boost investment.
In summary, developing creative investment and financing institutions, exploring diverse capital operation models, improving relevant policies, strengthening intellectual property protection, and constructing industrial clusters can give full play to the role of capital in promoting cultural industry upgrades. However, an open and prudent attitude is needed to keep exploring new models. Cultural enterprises also need to focus on internal management, while making good use of investment capital.