CJ ENM, the entertainment arm of Korean conglomerate CJ Group, has made a strategic investment into VR music platform AmazeVR. This highlights CJ’s ambitions in the VR entertainment space as it sees opportunities in music and gaming. With AmazeVR’s technology, CJ plans to convert concerts and music TV into VR experiences and also transform other original content like dramas and movies. The goal is to maximize content value and business opportunities.
CJ views music and gaming as most promising VR areas
CJ ENM’s spokesperson said VR entertainment is developing rapidly and they believe music and gaming will be the most promising verticals. By investing in AmazeVR, CJ can tap into the platform’s cutting-edge technology to create VR versions of concerts and music TV that offer immersive fan experiences.
Plans to convert wide range of content into VR
In addition to concerts and music TV, CJ also plans to transform other original content like dramas and movies into VR experiences through AmazeVR’s capabilities. This will help CJ maximize its existing content value while expanding into a new format.
CJ ENM’s strategic backing of VR music platform AmazeVR highlights the firm’s ambitions to be a leader in VR entertainment. It sees especially strong potential in music and gaming and will leverage AmazeVR’s tech to create immersive fan experiences across a range of content.