In recent years, with the rapid development of China’s financial industry, an increasing number of investors have chosen to use the services of financial advisors from banks and other financial institutions. However, problems such as mis-selling and churning have led to complaints from investors regarding the conduct of some investment advisors. This article will analyze the common complaints against central bank investment advisors and provide suggestions on how investors can properly deal with dissatisfaction toward financial consultants.

The main types of complaints about central bank investment advisors
The most common complaints about central bank investment advisors generally fall into several categories:
Mis-selling or improper product recommendations – Advisors may recommend products that are unsuitable for the client’s risk appetite, investment objectives, etc. This could lead to losses for the investor.
Churning – Frequently buying and selling securities in client accounts solely to generate commissions for the advisor. This may not be in the best interest of the investor.
Undisclosed conflicts of interest – Advisors may fail to disclose compensation arrangements or other conflicts that could bias their recommendations.
Unauthorized trading – Conducting trades without obtaining client consent or knowledge.
Excessive or hidden fees – Charging excessive fees for services provided or fees that were not properly disclosed.
Poor investment performance – Investment strategies consistently underperform relevant benchmarks over time.
How investors can deal with dissatisfaction toward advisors
If investors are dissatisfied with the conduct, advice or service quality of their central bank investment advisor, there are steps they can take to seek fair treatment:
Voice concerns directly – Have an open conversation with the advisor to voice objections and give them a chance to respond or resolve the issue.
Request a new advisor – Ask the bank/institution to re-assign the account to a different advisor if problems persist.
Complain to supervisors – Escalate the issue by submitting a written complaint to branch managers or compliance officers.
Report to regulators – For serious infractions like unauthorized trading or fraud, investors can file complaints with securities regulators.
Seek legal advice – Consulting an attorney on whether legal recourse is recommended for significant losses or code violations.
Shift assets – As a last resort, withdraw funds from the institution if complaints are not addressed satisfactorily through internal channels or regulators.
Maintain records – Keep notes, statements and documentation that can support the complaint details and timeline.
How advisors can avoid investor dissatisfaction
While some complaints may be unavoidable, advisors can take proactive steps to reduce dissatisfaction among clients:
Set clear expectations – Have in-depth discussions upfront about risks, fees, how advice is formulated, reporting frequency and advisor responsibilities.
Fully disclose conflicts – Be transparent about compensation methods, affiliate relationships, incentives tied to certain products, etc.
Act as a fiduciary – Recommend investments based solely on the client’s best interests, not commissions or fees.
Tailor advice – Develop customized strategies aligned with each investor’s specific circumstances and goals. Avoid one-size-fits-all.
Communicate regularly – Keep clients informed on investment rationale, portfolios changes, performance and respond to inquiries in a timely manner.
Ask for feedback – Check in periodically on how satisfied clients are with the advice and services being provided.
Honor requests – Execute only trades or strategies that the client has approved in advance.
With proper communication, transparency and truly client-centric practices, central bank investment advisors can deliver satisfactory services and largely avoid investor complaints. But when issues emerge, customers have every right to voice concerns and seek fair resolution.