Better Investing magazine has been a leading publication for retail investors looking to learn about value investing strategies since 1951. With a growing readership and devoted following, its subscription costs have steadily increased over the years. This article will analyze the pricing history of Better Investing magazine subscriptions, evaluate the value proposition to readers, and provide tips on getting the best deals.
Pricing history shows steady increases
Better Investing magazine’s subscription costs have risen moderately but steadily over the past couple of decades. In the early 2000s, an annual subscription cost around $45. By 2010, it had increased to $59 per year. Currently in 2023, the magazine charges $79 for a 1-year subscription when paying by check or phone. There are slight discounts for 2-year ($149) and 3-year ($199) terms. For context, the average magazine subscription cost in the US is around $30 per year, so Better Investing comes at a significant premium.
Readers find value in investing education
Despite the high cost, most Better Investing subscribers happily renew each year. They find the magazine’s focus on fundamental analysis, value investing principles, and long-term growth stocks to be well worth the investment. Readers expand their investing knowledge through detailed company profiles, performance data analysis, and educational articles on valuation techniques. The magazine also provides community support, allowing readers to interact with fellow investors following similar strategies.
Discount codes can reduce subscription costs
For new subscribers hoping to get Better Investing at the lowest price, it pays to look out for discount codes and promotions. The magazine occasionally offers introductory deals such as 6 issues for $20 to attract new readers. Partners like Magazines.com also provide exclusive coupon codes that can knock 10-20% off Better Investing’s regular subscription rates. Subscribing for multi-year terms locks in the lowest effective yearly cost as well. Just be sure to set a reminder to cancel automatic renewals to avoid paying full price after the initial term.
While Better Investing magazine subscriptions are priced at a premium, loyal readers find the investing education and community worth the ongoing investment. New subscribers can reduce the cost by using discount codes and locking in multi-year terms.