With the growing interest in luxury watches among collectors and investors, many are wondering which watches may appreciate in value over the coming years. When investing in watches, factors like brand strength, complications, limited editions, material quality and condition all play a role. In 2023, popular watch investments include leading Swiss brands like Rolex, Patek Philippe, Audemars Piguet and more, as well as some independent brands gaining traction among enthusiasts.

Iconic sport watch models from leading brands
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Rare and limited edition complication watches
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By focusing on the most prestigious and well-established brands, as well as limited production special editions, savvy investors can add watches to their portfolios with strong potential to appreciate over time.