When it comes to luxury watch investment, Rolex is undoubtedly one of the best brands to consider. With its rich history, timeless design, and strong brand recognition, certain Rolex models make excellent investment watches that can appreciate significantly in value over time. Especially the sport models like Submariner and Daytona are highly sought after in the secondary market and can fetch very high prices at auctions. If you are looking to invest in a Rolex watch, the Submariner and Daytona should be at the top of your list.
Submariner has been a Rolex icon since 1953
The Rolex Submariner is one of the most iconic and popular Rolex models of all time. Launched in 1953 as a diving watch, the Submariner combines form and function beautifully with its sporty yet elegant design. Over the decades, the Submariner has built an unmatched reputation for durability, performance and value retention. Vintage Submariner models from the 1950s and 1960s can easily fetch six figures at auctions today. Even modern Submariners hold value very well and are highly coveted in the secondary market. With its timeless style and versatile look, the Submariner is an excellent Rolex model to invest in.
Daytona is the ultimate Rolex chronograph
As Rolex’s signature chronograph watch, the Daytona is a top choice for investors. Launched in 1963, the Daytona was designed for professional racing drivers but later gained widespread popularity as a luxury sports chronograph. Models like the exotic Paul Newman Daytona command astronomical prices at auction, sometimes entering the millions. Besides the uber-rare vintage pieces, modern Daytona watches also perform very well as investments, thanks to the long waiting lists and limited supply from Rolex. With the Daytona, investors can expect substantial appreciation over time, making it one of the best Rolex models for investment.
Recent sport models are more accessible investment options
For those looking to invest in modern Rolex sports watches, models like the GMT Master II, Sea-Dweller and Yacht-Master offer more accessible price points while still providing potential for solid returns. These professional Rolex watches carry the same tough, luxury sport aesthetic as the Submariner and Daytona, creating strong demand in the secondary market. While not as coveted as the Sub and Daytona, these steel sports Rolexes have all increased in value over the last decade, outperforming many other luxury investments. For investors who don’t have unlimited budget, the GMT, Sea-Dweller and Yacht-Master represent savvy buys with growth upside.
The Submariner and Daytona stand out as the best Rolex models for investment due to their rich heritage, timeless appeal and sky-high demand. Vintage and modern examples of these watches fetch premium valuations at auction and retain value exceptionally well. For those seeking more affordable options, Rolex’s steel sport watches like the GMT Master and Sea-Dweller also offer investment upside.