Luxury watches, especially from top brands like Rolex and Patek Philippe, have become increasingly popular investment assets in recent years. The values of luxury vintage and limited edition watches have skyrocketed, with some models appreciating over 1000% in value over the past decade. Luxury watches offer investors portfolio diversification, store value against inflation, and have low correlation to volatile equities markets. This article will analyze the top luxury watch brands that offer the best investment value.
Rolex Submariner and Daytona are amongst the most coveted investment watches
The Rolex Submariner and Rolex Daytona are two of the most popular and coveted Rolex models for investors. The Submariner is an iconic diving watch Known for its versatility, durability and timeless design. The Daytona chronograph is synonymous with racing heritage. Both models have seen meteoric price appreciation over the past decade, with the steel sport models leading the surge. The Rolex Paul Newman Daytona once owned by the legendary actor sold for a record $17.8 million at auction in 2017.
Patek Philippe Nautilus and Complications are top investment picks
Patek Philippe is another top investment watch brand, known for its intricate complications and long heritage. The Nautilus sports watch is extremely scarce and desirable, with waitlists of up to 10 years at retail. Complicated watches like the perpetual calendar chronograph and minute repeater command huge premiums at auction. Scarcity, brand prestige, and high demand from collectors drive the investment value.
Audemars Piguet Royal Oak has soared in popularity
Audemars Piguet’s Royal Oak has emerged as an investment favorite in recent years. Launched in 1972, the Royal Oak’s angular steel design was revolutionary at the time. It has since gained a cult-like following amongst collectors. The blue dial “Jumbo” 15202 regularly sells for 4-5 times retail on the secondary market. Vintage models from the 1970s and 80s can fetch 6 figures at auction.
Independent brands like F.P. Journe are rising collectibles
Independent luxury watchmakers like F.P. Journe, Philippe Dufour and Laurent Ferrier are becoming more coveted by collectors. These brands produce very limited quantities, making them scarce and exclusive. For example, a platinum F.P. Journe Chronomètre Bleu sold for over $1.3 million at Phillips in 2022, more than 10 times its estimate. While not as well known as major brands, independent makers offer big investment upside.
For investors and collectors seeking an alternative to stocks and real estate, luxury watches from the most prestigious brands like Rolex, Patek Philippe and Audemars Piguet represent a compelling option. With strong heritage and limited supply, demand for these luxury timepieces is expected to remain high.