The COVID-19 pandemic has accelerated the growth of e-commerce, but traditional brick-and-mortar retailers are fighting back by embracing technology and omnichannel strategies. Investors can find opportunities in retail stocks that are successfully adapting to the new environment.
Omnichannel approach helps retailers connect with customers
Brick and mortar retailers like Walmart, Target and Best Buy that have invested in e-commerce and omnichannel capabilities have done well in 2020. Their physical stores and supply chain infrastructure provide advantages over pure play e-commerce companies.
Investments in fulfillment and delivery boost e-commerce
Retailers have upgraded their e-commerce fulfillment and delivery to meet rising online demand. Curbside pickup and ship-from-store services leverage existing real estate and inventory.
Despite the rise of e-commerce, brick and mortar retail still offers opportunities for investors in 2020, especially traditional retailers who are digitally transforming their business.